Created by Heather Carpenter
Academic Level Graduate
Guidelines Nonprofit Marketing and Communications
Modality Face
Topic Marketing and Communications
Nonprofit Marketing
Examines the concepts and processes used in designing and implementing marketing-driven strategies. Students will learn a marketing strategy decision-making process which takes full advantage of secondary data resources. Case studies, in-class discussions, and a semester-long project provide students with an opportunity to design marketing strategies utilizing marketing principles, descriptive statistics, competitive information and management functions such as analysis planning, implementation, and control. [ 3 credits ]